Every synergetic effect begins with at least one good idea and two strong partners.

In this case, the partners are Christian Fischbacher, St. Gallen (Switzerland) and Dorbena AG from Schaan. The idea is to market the quality products from both enterprises under the exclusive brand, Christian Fischbacher, world-wide. Christian Fischbacher can extend and compliment its high-quality assortment within the range "bed and bath” with the exclusive quilts and pillows from Dorbena AG. Dorbena profits from the global distribution channels and the recognition of the noble brand name, Christian Fischbacher.

Dorbena AG will be responsible for the production and marketing of the quilts and pillows. This obvious "win-win” strategy has already proven successful in the test market, Japan. The concept "Fischbacher - everything for bed and bath" was brought to success in 2002 and 2003 by the Japanese consumer.

This outstanding partnership has continuously developed and in January 2004 the first joint presentation took place at "Heimtex" (international trade fair for home textiles) in Frankfurt. The continuous acceptance and support received from the specialist dealers has resulted in further presentations at home and abroad. It comes as no surprise that the development of this world-wide joint export organization (of Fischbacher Bedding) appears on the "Agenda” list of both these richly traditional enterprises.